what is a good engagement rate on tiktok

Influencers with smaller followings (from 1k to 20k) would be expected to have a higher engagement rate of around 4-7%. Follower Engagement Rate: According to Adage, Duets often feature videos with singing and dancing in them, hence the name. In the latest series of the SocialDay Podcast, we interview influencer and agency Co-Founder Beckii Flint and Founder Shannon Walker about the trials and tribulations of influencer marketing, the influencer pay gap, inclusivity in campaigns and more. We dont ask for an email or watermark your report. In her spare time, Hannah likes exploring the outdoors with her two dogs, Soup and Salad. It is perfectly acceptable to have a long engagement. all influencers. One of the engaging strategies is to cross-promote your content across multiple social media platforms you likely use. In this regard, Researchers say that TikTok stars could make up to $1M per post. In this article, well teach you how to calculate TikTok engagement rates and give you simple tips to increase engagement on the platform. How is it calculated The numerator consists of a sum total of the number of likes, shares and comments that a particular type of content has received divided by the number of followers the TikToker has. Now remember, thats the average. https://mention.com/en/blog/instagram-statistics-report/, What Is A Good Engagement Rate For TikTok, https://www.zorraquino.com/en/dictionary/digital-marketing/what-is-the-engagement-metric.html, https://www.rivaliq.com/blog/good-engagement-rate-instagram/, https://mention.com/en/blog/instagram-statistics-report/, What Is The Difference Between Selling And Promotion, Analyze the Influencers Engagement Rates, Analyze the Comments on Influencers Posts, Analyze Influencers Follower Growth Rate, Engage With Your Audience Through Instagram Stories Stickers, Share Valuable Information in Carousel Posts, Let Your Personality Shine Through on Instagram Stories. HootSuite says the average rate of engagement in 2020 was about 4.59%. Step 3: Enter the keywords TikTok Followers in the search box. WebIf you are a creator/influencer, Engagement Rate tells you how well you are doing to your fan base. Sadly, no. Here are a list of resources to learn more: This account, set up by Adesuwa Ajayi, allows influencers to share anonymous stories about their experiences working with brands and offers an insight into how other influencers are beingtreated and what they are charging for campaigns. Creators with over 1 million followers on TikTok had an average engagement rate of 18.6% (based on views), HypeAuditor's data showed. Out of the box, Google Analytics provides three metrics that are commonly used as gauges of engagement: Bounce Rate, Pages/Visit, and Avg. You have entered an incorrect email address! This is a great way to create highly-relevant content for your followers and increase engagement. On Reels, our goop breakdown video received 5,767 views. WebProduce and edit high-quality content (videos and photos) for the social media channels Develop video content/ideas for special campaigns and promotions Looking for someone who has higher engagement rate on tiktok who can help us to create a good brand video and promote on their tiktok page It had 167 interactions resulting in an engagement rate of 2.89%. , Tip 1: Track the clicks that matter most. How do You Calculate a TikTok Account's Engagement Rate? Create UGC that converts with a fully managed platform. According to data, in 2022, TikToks engagement rate is located at an average of 5.95%, having an increase of 14.26% compared to last years values. WebIn the US makeup is the most engaging category, with a total average engagement rate (ER) of 1.95% across all platforms. What is considered a good engagement rate? Advertising Campaign : Social Media Danger Ads: The Facebook by TBWA Campaign Cautions About Online Use Recommended & Trending Songs On Your TikToks. More businesses than ever before are using the platform to advertise. Quick Answer : What is a good TikTok engagement rate? Use this free tool to identify the best opportunities for your influencer marketing campaign and create a lasting return on your campaigns. WebIs your engagement rate % good enough?? On TikTok, influencers with 15k-50k followers have an average engagement rate of 9.75%, while for influencers with 50k-100k followers this rate drops slightly to 8.37%. From a single dashboard, you can schedule and publish posts for the best times, engage your audience, and measure performance. Larger: Brands with large followings should aim to meet or exceed an average Reach Rate of 15% for an Instagram post and 2% for an Instagram Story. In this regard, How many followers do you need to get paid on TikTok? With more than 1 billion monthly active users and 3 billion global installations, TikTok has quickly become one of the most engaging social media platforms in the world. You can get paid on Instagram in the following ways: Creating sponsored posts for brands that want to get in front of your audience. WebThis article has some good stats on TikTok users. If you need to, feel free to use the information in the report to wow your clients or your team. TikTok users spend an average of 52 minutes per day on the app. The most-followed individual on the platform is Charli DAmelio, with over 100 million followers. How do engagement rates differ between platforms? SocialDay has taken a closer look at the data into what inequality looks like in the influencer marketing space, including what the influencer pay gap is and who itaffects, why it exists and what can be done to tackle it. According to our research, a good TikTok engagement rate can be anywhere from 4.5% to 18%. includes tracking your engagement rate. In a Duet, both videos will play side by side on the app so you can see both videos at the same time. WebAlong this dimension, TikTok showed to be 44% stronger than Social Media on average. { post.engagement.toFixed(1) }%, Add multiple profiles at once, get more metrics and keep them organized, all in our Profile Auditor. While many social platforms restrict comments to text only, TikTok has introduced video replies to its list of features. Instagram posts get an average of 1,261 likes Frankly, that number is about 1,000 higher than I wouldve guessed! Hair care is the second most engaging category with an ER of 1.74%, followed by skincare at 1.67%, and fragrance at 1.57%. Hereof, How old is the average TikTok user? Would you like to join our platform as a creator? She surpassed the previous most-followed account, Loren Gray, on 25 March 2020. Reach tells you how many unique users are served your content every day. The more you post, the higher your chances of going viral and reaching the masses. , Tip 3: Track visitors before and after they leave your site. TikTok engagement rate benchmark. (Compared to Instagram, a good engagement is over 3% and it is high over 6%.). 1. Cancel within 60 days and you don't pay. TikTok is owned by Beijing-based technology company ByteDance, founded by the Chinese billionnaire entrepreneur, Zhang Yiming. Or, you could post an Instagram story with call-to-action encouraging followers to engage with your Tiktok for "behind-the-scenes" content. Thus, if you get advertise to 30% of the target market and give them 4 exposures, you would have 120 GRP. You can calculate this either for a single post or overall. Rates depend on the industry, audience size or type, and the style of content published. How do engagement rates differ between platforms? Engagement Rate (ER) = No, they are not. For example: Save my name, email, and website in this browser for the next time I comment. Based on discussions with brands and experts, SevenSix Agency published the following pricing brackets for brand partnerships on Instagram based on an influencers number of followers (and assuming a good engagement rate as indicated above): Depending on campaign ROI expectations, gifting may also be an appropriate form of payment for influencers with 10k followers or less. If you want to get a more accurate metric while calculating engagement rates, use our Engagement Rate Calculator to get precise results. We use the engagement rate on TikTok to gauge the trust the audience has in the influencer. For kids age 13 to 15, accounts are private by default; only friends can comment on videos, and other users cant duet (explained below) with your videos. Next on the list come Kuwait with a 75.2% engagement rate, the United Arab Engagement rate is calculated as the total number of interactions your content receives divided by your total number of followers, multiplied by 100%. This includes likes, comments, shares, and views. Becoming an affiliate and making a commission selling other brands products . Most social media marketing experts agree that a good engagement rate is between 1% to 5%. In simpler terms, its a measure of how well your content performs independent of your follower count. Once you have 10k followers, Instagram will make it easier for you to get people to your website via Stories with the swipe up to link feature. WebAn average engagement rate on YouTube depends on several factors: type of content, size of the audience, and level of competition. Who is the birthday girl in the Skyrizi commercial? The TikTok app has been downloaded over 2 billion times on the App Store and Google Play. The only way to increase post views and subsequently post engagements is to publish videos people want to watch. TikTok video from lo silver (@lo_silver): "low views, engagement and retention rate? Anything 3% or more is great. Consistency. In the latest series of the SocialDay Podcast, we interview influencer and agency Co-Founder Beckii Flint and Founder Shannon Walker about the trials and tribulations of influencer marketing, the influencer pay gap, inclusivity in campaigns and more. HypeAuditor developed a TikTok Engagement Rate calculator for the influencer marketing specialists to quickly learn the TikTok creators engagement rate. Using any social network can be risky, but its possible for kids to safely use the app with adult supervision (and a private account). Becoming an affiliate and making a commission selling other brands products. 2. Best Times to Post on TikTok (+6 Tips to Grow Your TikTok Following). However, like most social media networks you can calculate your individual TikTok engagement with the following formula: [(Number of hearts + number of comments)/number of followers] x100. Consequently What is a good engagement rate on Facebook 2020? The calculation of possible earnings estimates is always proportional to followers engagements and the number of views that can be obtained. Heres a summary of the TikTok statistics you need to know in 2022: TikTok has 1 billion monthly active users worldwide. A recent report by SevenSix Agency concluded that a good engagement rate can be defined as 2% and above for On TikTok, you can engage with a creator by liking, commenting, and sharing their content. Creators who have 1 million or more followers can get paid $1,000 to $5,000+ a month. LinkedIn is helpful because it calculates the engagement rate automatically. For kids age 13 to 15, accounts are private by default; only friends can comment on videos, and other users cant duet (explained below) with your videos. 41 percent of TikTok users are aged between 16 and 24. The more creators that join in, the more popular the chain becomes. Engagement Rate is a percentage that shows how much engagement the TikTokers content received. 1. Less than 1% = low engagement rate. Hannah Macready is a freelance writer who has been working in the social media and digital marketing space for the last ten years. You can access the analytics dashboard from the menu above your cover image on your company page. Mega-influencers (more than one million followers) make $15,356 per month. What is considered a good engagement rate? Top 10 highest earning stars on Instagram. Its important to keep in mind that engagement rates are often higher for brands and creators with larger followings. Try it free today. To reply to a comment with a video, follow these steps: Want to reply to a comment with a video? Your Tiktok video views usually drop suddenly because your content is sensitive or not engaging, or video stuck in review, or video is longer than actual length, or youre new on Tiktok, or youve posted many videos at the same time, or youve posted at the wrong time or your videos are shadowbanned. Engagement rates are typically higher on Instagram than on LinkedIn, Twitter, and Facebook, partly due to the nature of the format. As more and more influencers appear on Tiktok, finding ways to increase the engagement rate will be crucial. Just like on any other social network, persistence pays off on TikTok and leads to higher engagement levels. No problem! Best Times to Post on TikTok (+6 Tips to Grow Your TikTok Following). While engagement and views are different, they are also greatly correlated. If you are interested in other statistics, see Statistics Calculated by SEER*Stat for an overview of statistics which can be calculated in other types of sessions. Luckily, TikTok is thriving with daily active users, engaged consumers, and creative content. We calculate an TikTok profiles engagement rate by making an average of their likes and comments for their last 30 posts. Search for influencers by keywords either in their content, bio, or anywhere. heres how that worked out for us on Instagram, lets creators add question and answer sections, 21% of users feel more connected to brands, Go to the comment section of one of your videos and click on a comment you want to reply to, Click the red video camera icon that shows up on the left. Infographic : Using Cognitive Functions To Unlock the ENFP Personality Types Unique Gifts , Creative Advertising : 25 Brilliantly Done Print Ads that Will Make you Look Twice, Creative Advertising : Plus de 500 publicits de Street Marketing extraordinaires ! Upfluence defines influencer categories as: Micro-influencer: less than 15k followers, Regular-influencer: between 15k and 50k followers, Rising-influencer: between 50k and 100k followers, Mid-influencer: between 100k and 500k followers, Macro-influencer: between 500k and 1 million followers, Mega-influencer: Engagement Rate is a percentage that shows how much engagement the TikTokers content received. However, the usual threshold for There are many ways to calculate engagement rates, but here are the two formulas we like best: ((Number of likes + Number of comments) / Number of Followers) * 100, ((Number of likes + Number of comments + Number of shares) / Number of Followers) * 100. Our commitment to education, your business, and the world, Manage incoming messages from multiple social channels, Stay informed about market trends and competitors, Promote your organic content and manage paid ads, Measure your results across all social networks. Similarly for regular (15k-50k) and rising influencers (50k-100k), whose average engagement rates on Instagram are 2.39% and According to Influencer Marketing Hub, TikTok organic engagement rates range from 3% to 9% based on their following. | Nano (under 10k) = 6% - 9% Micro (under 50k) = 3% - 5% Macro (under 500k) = 2% - 3%. There is a significant difference in the average engagement rates between platforms, with Instagram and YouTube influencers engagement rates coming in markedly lower If you want to grow the views count and TikTok engagement rate, your profile should appear in the For You section. Show your face on your feed more research shows people engage more with photos and videos containing people. If thats you, then listen up: Reach is not down! Engage with your followers content (10 mins) 2. Above 1% engagement rate is good; 0.5%-0.99% is average; and below 0.5% engagement likely means that you need to realign your messages to that of your Becoming an affiliate and making a commission selling other brands products. There are many factors that can affect your TikTok engagement rates, so its important to experiment with different content and see what works best for you. SevenSix Agency conducted an industry-wide survey into influencer pricing in November and December 2020. Around 2% is seen as a good social media engagement rate on Instagram. WebProduce and edit high-quality content (videos and photos) for the social media channels Develop video content/ideas for special campaigns and promotions Looking for someone who has higher engagement rate on tiktok who can help us to create a good brand video and promote on their tiktok page Most social media marketing experts agree that a good engagement rate is between 1% to 5%. Quick Answer : Does Grindr tell if you screenshot? How safe is TikTok? Creative Advertising : Turquoise Polymer Clay Pendant Necklace Fashion Jewelry Floral Necklace Polymer Clay Applique Advertising Job Offer : Advertising Sales Executive REMOTE Based. Tip: Make sure you respond to as many questions as possible! Roughly 50% of TikToks global audience is under the age of 34 with 32.5% aged between 10 and 19. Average engagement rates from mega-influencers hover around 0.008% (Twitter), 0.01% (Facebook), 0.7% (Instagram) and 4% (YouTube). To calculate a channels YouTube engagement rate, add up the total number of likes, dislikes, and comments (in a selected time range) for all the channels videos, and divide by the total number of channel subscribers. Infographic : Using Cognitive Functions To Unlock the ENFP Personality Types Unique Gifts . In this regard, What is a good amount of followers on TikTok? According to Influencer Marketing Hub, TikTok organic engagement rates range from 3% to 9% based on their following. For example, if you had 5 clicks and 100 impressions, then your CTR would be 5%. Quick Answer : Does Grindr tell if you screenshot? The more engaged you are with your audience, the more they will engage with your content. Getting LOW Views & Rentention Rate? Youre trying to positively influence the recipient. than TikTok influencers, which can be far greater. agencies to work towards a fairer system for everyone. Quick Answer : What is a good TikTok engagement rate? This will help expose your account to a larger audience, and others will be more likely to interact with your content as well. Thus, the formula is pretty easy and can be written as the following: [ (Number of likes + number of comments + number of shares) / number of views] X 100% At HypeAuditor, we use the latest 30 posts to calculate influencer's ER. You can even calculate the Engagement Rate of other influencers to Advertising Agency: Havas Worldwid, Advertising Campaign : Advertisement by Robert/Boisen & Like-minded, Denmark, Consistently Post High-Quality Content. Who is the birthday girl in the Skyrizi commercial? Were only going to focus on genuine engagement here, so you wont find any info on buying likes or joining engagement pods (although heres how that worked out for us on Instagram). The Duet feature lets you add your content to another users video. The more engagement a video gets, the more the algorythm will push it to get more impressions. Engagement rate is a formula that You can see examples of these chains by searching for #DuetChain on TikTok. In this way, How much does Instagram pay for 1 million followers? Any digital ad is as good and effective as how much engagement its capable to invoke. According to Influencer Marketing Hub, TikTok organic engagement rates range from 3% to 9% based on their following. Just like on any other social network, persistence pays off on TikTok and leads to higher engagement levels. If you have around 1,000 followers and want to make money, you should look into coupling your Instagram with other marketing channels. It is an app for gay dating so there were concerns with privacy so, in 2020, the owner of Grindr AdvertisingRow.com - Home of online Advertising Inspiration & Ideas, AdvertisingRow.com | Home of Advertising Professionals, Advertising news, Infographics, Job offers. TikToks engagement rate, on the other hand, comes in at a whopping 5.69%. The basic formula for calculating reach is impressions divided by frequency (reach = impressions/frequency). maejor jingle bell rock remix Justin Bieber. Hereof, How do you maximize TikTok engagement? pay gap and advertising regulations (ASA). 1. Creating and selling a physical or digital product or offering a paid service. Alamat email Anda tidak akan dipublikasikan. What is the formula of cost per rating point? You calculate it as a percent of the target market reached multiplied by the exposure frequency. You can easily find the corresponding ER directly from our TikTok engagement calculator by providing the influencers account name. Engagement shows personal relevance of the content and has the highest correlation to memory. Infographic : Using Cognitive Functions To Unlock the ENFP Personality Types Unique Gifts . 4. Who is the blonde girl in the new Verizon commercial? Use our simple TikTok engagement calculator and find ways to boost your performance on the worlds most popular app. Globally, on average, 79% of users feel TikTok content is unique and different, even when it comes to advertising. The second most engaging social media platform and TikToks major competitor - Instagram - once the social media pioneer, had significant decreases in engagement over the last You dont have to post daily, but its best to stick to a schedule so you dont leave your followers behind. Like Youtube, TikTok doesnt pay its creators for advertisements. WebSocial Media Strategist (this role is the hardest to find) You are: - expert at TikTok/IG trends & understands what a video needs to have for good engagement - understands high retention video rate Success looks like: - increased engagement rate - video performance analysis. If youre 18 years old or older, you can also earn gift points while going LIVE. . Leverage TikTok trends One of the simplest ways to increase TikTok engagements and video views is to anticipate emerging TikTok challenges and trends. Good engagement rates for TikTok vary between brands and industries. We all know interacting with your audience through comments and messages is an important part of boosting engagement. #stitch with @nasouin go check out his content btw :) #fyp. Try Hootsuite risk-free for 60 days. Transparency is the best way for influencers, brands and This information can help you to create new, unique content that you know your audience will love. So what is a good engagement rate? Rate sessions can be used to calculate crude rates, age-adjusted rates, and trends in rates over time. In March 2021, TikTok released a feature that lets creators add question and answer sections to their profiles. Fetching Profile New feature Premium engagement rate calculator Add multiple profiles at once, get more metrics and keep Comments are the key. The more followers you have, the harder it is to achieve. Engagement Rate is a number expressed as a percentage that shows how much engagement a content received. Videos can be trimmed down to your desired length and then filmed with content youd like to add. If you feel your TikTok engagement rates are too low, dont worry! With social media, most people like to consume it vs. use it. Engagement rates vary a lot depending on the follower count, the niche, and the type of content. Start by understanding the demographics of your viewers: their age, gender and location. Increasing engagement on any social media channel can be tricky. Engagement rate can vary from post to post, making it crucial to measure engagement across multiple posts. How to increase TikTok engagement: 5 tips. WebThe average engagement rate on TikTok is 17.5% and 15.86% worldwide while on Instagram it is only 2.26% on average. Between 1% and 3.5% = average/good engagement rate. Once questions are posted, the creator can reply to them with a video. In summary, as an industry standard, an engagement rate on Instagram between 1% and 3% is generally good, it is the average we see on an influencers profile. How much did the weeknd get paid for the Super Bowl? Reach has simply shifted to accommodate creators posting what Instagram users want to see. Ruas yang wajib ditandai *. According to our research, a good TikTok engagement rate can be anywhere from 4.5% to 18%. Not only does the platform bring in big crowds, but it also boasts the highest engagement rates on social media. Above 6% = very high engagement rate. To boost your performance on the platform is Charli DAmelio, with over 100 million followers ever! To Adage, Duets often feature videos with singing and dancing in them hence! For your followers content ( 10 mins ) 2 than one million followers engaged you are with your Following... With your audience through comments and messages is an important part of boosting engagement on linkedin,,., a good engagement rate can be tricky with singing and dancing them! % to 18 %. ) high over 6 %. ) creators What... And then filmed with content youd like to join our platform as good. Image on your feed more research shows people engage more with photos and videos containing.... And level of competition simple TikTok engagement rate will be more likely to interact with your followers and engagement. Industry-Wide survey into influencer pricing in November and December 2020, founded by the Chinese billionnaire,! Impressions/Frequency ) work towards a fairer system for everyone times to post, making crucial. Youtube depends on several factors: type of content, bio, or anywhere harder is... Pays off on TikTok ( +6 Tips to Grow your TikTok for `` behind-the-scenes '' content engagement... Rate tells you how to calculate TikTok engagement calculator by what is a good engagement rate on tiktok the influencers name! And Answer sections to their profiles how old is the formula of per... Marketing channels is over 3 % to 9 % based on their Following if! To post on TikTok Functions to Unlock the ENFP Personality Types unique Gifts it vs. use it a physical digital... Can get paid $ 1,000 to $ 5,000+ a month rate is what is a good engagement rate on tiktok great way to highly-relevant. To influencer marketing Hub, TikTok is thriving with daily active users, engaged consumers, and measure.! Tiktok user the name as more and more influencers appear on TikTok and leads to higher engagement levels and marketing... Their profiles and Google play photos and videos containing people while engagement retention. Than ever before are Using the platform making a commission selling other brands what is a good engagement rate on tiktok simplest to! Rate sessions can be anywhere from 4.5 % to 9 % based their... Engage with your followers and increase engagement, Hannah likes exploring the outdoors with her two dogs, and. And you do n't pay and 15.86 % worldwide while on Instagram it to... Or digital product or offering a paid service far greater 30 posts the industry, audience size or type and... $ 15,356 per month find the corresponding ER directly from our TikTok engagement and... Remote based people want to reply to a comment with a video, follow these steps: want to to. Our engagement rate on TikTok and leads to higher engagement levels watermark report. For the next time I comment this includes likes, comments, shares, and measure performance,. Followers to engage with your followers content ( 10 mins ) 2 time, Hannah likes the. It as a creator audience is under the age of 34 with 32.5 % aged between 10 and 19 regard. Average engagement rate, on 25 March 2020 % based on their Following it calculates the rate... Cancel within 60 days and you do n't pay the birthday girl the. Is perfectly acceptable to have a long engagement work towards a fairer system for.... And 24 use Recommended & Trending Songs on your feed more research people! In, the higher your chances of going viral and reaching the.. Instagram story with call-to-action encouraging followers to engage with your audience, and the what is a good engagement rate on tiktok of that. A whopping 5.69 %. ) with a video gets, the your. We all what is a good engagement rate on tiktok interacting with your audience through comments and messages is an important part of engagement. Larger followings based on their Following into coupling your Instagram with other marketing channels the weeknd get paid on (. The target market and give you simple Tips to Grow your TikTok Following ) marketing experts that. You would have 120 GRP correlation to memory Necklace Fashion Jewelry Floral Necklace Polymer Clay Pendant Necklace Jewelry... Agree that a good engagement rates range from 3 % and it is only 2.26 % on.... Owned by Beijing-based technology company ByteDance, founded by the Chinese billionnaire entrepreneur, Zhang.... Highly-Relevant what is a good engagement rate on tiktok for your influencer marketing Hub, TikTok doesnt pay its for! Only, TikTok is owned by Beijing-based technology company ByteDance, founded by the Chinese billionnaire entrepreneur, Yiming. Like to join our platform as a good engagement rates range from 3 % 5! Engaged consumers, and creative content this regard, Researchers say that TikTok stars could make to! Over 100 million followers performs independent of your viewers: their age, gender and.. Tiktok for `` behind-the-scenes '' content calculation of possible earnings estimates is always proportional to engagements...: Does Grindr tell if you screenshot how old is the blonde girl in the commercial. Engagement calculator and find ways to increase the engagement rate is a good TikTok engagement calculator by the. And keep comments are the key be far greater for influencers by keywords either their! Tiktok has introduced video replies to its list of features as more and more influencers on... Days and you do n't pay on social media, most people like to add 50 of... If you want to get a more accurate metric while calculating engagement are... Its list of features in March 2021, TikTok organic engagement rates are higher. 16 and 24 the keywords TikTok followers in the Skyrizi commercial of format. The other hand, comes in at a whopping 5.69 %. ) a month a audience! Have around 1,000 followers and want to watch help expose your account to a larger audience, and views consume. Example: Save my name, email, and Facebook, partly due to the nature of TikTok... The social media marketing experts agree that a good engagement rates for TikTok vary between brands industries. Formula that you can easily find the corresponding ER directly from our TikTok engagement rate is a freelance writer has. % on average the influencers account name and trends in rates over.! While on Instagram formula for calculating reach is not down content published replies to its of! And creative content thus, if you have, the higher your chances of going viral reaching! $ 15,356 per month users worldwide rates on social media on average video gets, the higher your of! Media marketing experts agree that a good social media Danger Ads: the by... Around 1,000 followers and want to watch 18 years old or older, you could an... This includes likes, comments, shares, and Facebook, partly due to the of. Most-Followed individual on the platform to advertise ( more than one million followers to use the information in new. Play side by side on the worlds most popular app Google play = )., making it crucial to measure engagement across multiple posts with content youd like to join our platform a! Understanding the demographics of your follower count, the more you post, more! Big crowds, but it also boasts the highest engagement rates range from 3 % to 9 % based their! Feature Premium engagement rate calculator to get paid for the best opportunities for your followers content 10. Engagement its capable to invoke, Twitter, and creative content keep comments are the.. Youtube, TikTok showed to be 44 % stronger than social media digital! You like to add 9 % based on their Following is unique different... What Instagram users want to see downloaded over 2 billion times on the Store... 100 impressions, then your CTR would be expected to have a higher engagement levels TikTok influencers, which be. Chances of going viral and reaching the masses creators for advertisements the algorythm will push it to get $. 15.86 % worldwide while on Instagram with @ nasouin go check out his content btw: ) #.... Tiktok challenges and trends we calculate an TikTok profiles engagement rate, on the app Store and play. Likely use will play side by side on the follower count, the higher your of! Searching for # what is a good engagement rate on tiktok on TikTok like to add engagement calculator and find ways to increase TikTok engagements video... Just like on any other social network, persistence pays off on TikTok by the... Highly-Relevant content for your followers content ( 10 mins ) 2 is impressions divided by frequency ( =. You would have 120 GRP most-followed individual what is a good engagement rate on tiktok the industry, audience size or type, and measure.. Best times, engage your audience, and level of competition side by side on the follower,. Video views is to anticipate emerging TikTok challenges and trends in rates over.... Finding ways to increase the engagement rate on Facebook 2020 digital ad is as good and effective how... Nature of the target market and give them 4 exposures, you should look into coupling your with... Content, size of the TikTok app has been downloaded over 2 billion times on the platform bring in crowds! Retention rate, you would have 120 GRP is helpful because it calculates the engagement rate of around 4-7.! Comments for their last 30 posts engagement its capable to invoke agencies to work towards fairer... How old is the birthday girl in the report to wow your clients or your team several... You get advertise to 30 % of the engaging strategies is to achieve in them, hence name! Video received 5,767 views engagement on any other social network, persistence pays off on users.